[{"data":1,"prerenderedAt":205},["ShallowReactive",2],{"menu-projects-count":3,"project-family-wood-floors-en":4},31,{"project":5,"featuredProjects":167},{"_id":6,"body":7,"categorie":8,"client":7,"coverImage":24,"excerpt":7,"gallery":7,"heroImage":28,"interventi":32,"logo":33,"sections":34,"seo":159,"settori":7,"slug":161,"subtitle":162,"title":163,"video":164,"year":166},"progetto-5356",null,[9,12,15,18,21],{"slug":10,"title":11},"sito-web","Website",{"slug":13,"title":14},"branding-e-identita-visiva","Branding",{"slug":16,"title":17},"produzione-contenuti","Content Production",{"slug":19,"title":20},"performance-marketing","Performance Marketing",{"slug":22,"title":23},"progettazione-grafica","Design",{"alt":7,"height":25,"url":26,"width":27},1200,"https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1765379816\u002Fpalazzinacreativa.it\u002Fprogetti_family_floors_cover_foto_5360a32da\u002Fprogetti_family_floors_cover_foto_5360a32da.jpg?_i=AA",1600,{"alt":7,"height":29,"url":30,"width":31},1152,"https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1765379795\u002Fpalazzinacreativa.it\u002Fcasi_studio_family_floors_hero_5358d72d5\u002Fcasi_studio_family_floors_hero_5358d72d5.jpg?_i=AA",2049,"Visual Identity, Stand and Displays, Website, Shooting, Packaging, Performance Marketing",{"alt":7,"height":7,"url":7,"width":7},[35,58,71,82,95,103,110],{"_key":36,"_type":37,"bgColor":38,"smallText":39,"text":46,"text2":52,"textColor":57},"b0","fullscreenText","#156B3A",[40,44],{"_key":41,"_type":42,"value":43},"it","internationalizedArrayStringValue","Visual Identity, Stand e Allestimenti, Sito Web , Shooting, Packaging, Performance Marketing",{"_key":45,"_type":42,"value":32},"en",[47,50],{"_key":41,"_type":48,"value":49},"internationalizedArrayTextValue","Abbiamo accompagnato la nascita di Family Wood Floors, il nuovo brand sviluppato da Florian per portare sul mercato un pavimento in vero legno che unisce bellezza naturale, resistenza e accessibilità, con un approccio attento alla sostenibilità e all’innovazione.",{"_key":45,"_type":48,"value":51},"We guided the launch of Family Wood Floors, a new brand developed by Florian to introduce a genuine wood flooring solution that combines natural beauty, durability, and accessibility, all driven by a focus on sustainability and innovation.",[53,55],{"_key":41,"_type":48,"value":54},"Dalla definizione della visual identity siamo passati alla progettazione dell’ecosistema di comunicazione: il sito web dedicato, gli allestimenti fieristici, i materiali di presentazione aziendale. Anche grazie agli shooting dedicati, ogni elemento è stato studiato per costruire un racconto visivo coerente e immediatamente riconoscibile.",{"_key":45,"_type":48,"value":56},"Starting with the visual identity, we designed the entire communication ecosystem: from the dedicated website and trade show booths to corporate presentation materials. Enhanced by custom photography, every element was crafted to build a coherent and instantly recognizable visual narrative.","rgb(255,255,255)",{"_key":59,"_type":60,"image":61},"b1","sectionImage",{"_type":62,"alt":63,"asset":64},"cloudinaryImage",[],{"_type":65,"format":66,"height":29,"public_id":67,"resource_type":68,"secure_url":69,"type":70,"url":69,"width":31},"cloudinary.asset","jpg","palazzinacreativa.it\u002Fcasi_studio_family_floors_photo_full_1_536422cdc\u002Fcasi_studio_family_floors_photo_full_1_536422cdc","image","https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1765379916\u002Fpalazzinacreativa.it\u002Fcasi_studio_family_floors_photo_full_1_536422cdc\u002Fcasi_studio_family_floors_photo_full_1_536422cdc.jpg?_i=AA","upload",{"_key":72,"_type":73,"boxed":74,"title":75,"video":79},"b2","sectionVideo",true,[76,78],{"_key":41,"_type":42,"value":77},"Sito Web",{"_key":45,"_type":42,"value":11},{"_type":80,"url":81},"videoFile","https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fvideo\u002Fupload\u002Fv1765379960\u002Fpalazzinacreativa.it\u002Fcasistudio_navigazione_family_floors_53669e717.mp4?_i=AA",{"_key":83,"_type":37,"bgColor":57,"text":84,"text2":89,"textColor":94},"b3",[85,87],{"_key":41,"_type":48,"value":86},"Il nuovo brand è stato contemporaneamente supportato con una strategia di performance marketing dedicata.",{"_key":45,"_type":48,"value":88},"Simultaneously, we supported the new brand with a dedicated performance marketing strategy.",[90,92],{"_key":41,"_type":48,"value":91},"Una campagna Search su Google Ads e una campagna Meta con Instant Form hanno lavorato sull’acquisizione di lead qualificati, utilizzando il catalogo come lead magnet. Le attività parlano a un doppio pubblico, professionisti e privati, con messaggi calibrati per valorizzare l’autenticità e la versatilità della proposta.\n\nUn progetto completo, per un ingresso sul mercato di successo.",{"_key":45,"_type":48,"value":93},"A Google Ads Search campaign and a Meta campaign utilizing Instant Forms drove qualified lead generation, leveraging the catalog as a lead magnet. These activities targeted a dual audience—professionals and consumers—with tailored messaging designed to highlight the authenticity and versatility of the product.\n\nA comprehensive project to support Family’s successful market debut.","rgb(21,107,58)",{"_key":96,"_type":60,"image":97},"b4",{"_type":62,"alt":98,"asset":99},[],{"_type":65,"format":66,"height":29,"public_id":100,"resource_type":68,"secure_url":101,"type":70,"url":101,"width":102},"palazzinacreativa.it\u002Fcasi_studio_family_floors_photo_full_2_5368e761c\u002Fcasi_studio_family_floors_photo_full_2_5368e761c","https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1765380037\u002Fpalazzinacreativa.it\u002Fcasi_studio_family_floors_photo_full_2_5368e761c\u002Fcasi_studio_family_floors_photo_full_2_5368e761c.jpg?_i=AA",2052,{"_key":104,"_type":105,"videoOne":106,"videoTwo":108},"b5","videoTwoColumnsBoxed",{"_type":80,"url":107},"https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fvideo\u002Fupload\u002Fv1765380099\u002Fpalazzinacreativa.it\u002Fprogetti_family_floors_video_vertical_1_5370d8489.mp4?_i=AA",{"_type":80,"url":109},"https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fvideo\u002Fupload\u002Fv1765380111\u002Fpalazzinacreativa.it\u002Fprogetti_family_floors_video_vertical_2_537205221.mp4?_i=AA",{"_key":111,"_type":112,"images":113},"b6","masonryGallery",[114,120,124,130,134,139,145,149,154],{"_key":115,"_type":65,"format":66,"height":116,"public_id":117,"resource_type":68,"secure_url":118,"type":70,"url":118,"width":119},"mg140",986,"palazzinacreativa.it\u002FRectangle-1-1\u002FRectangle-1-1","https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1765380117\u002Fpalazzinacreativa.it\u002FRectangle-1-1\u002FRectangle-1-1.jpg?_i=AA",1479,{"_key":121,"_type":65,"format":66,"height":116,"public_id":122,"resource_type":68,"secure_url":123,"type":70,"url":123,"width":119},"mg141","palazzinacreativa.it\u002FRectangle-2-1_5376abeb9\u002FRectangle-2-1_5376abeb9","https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1765380296\u002Fpalazzinacreativa.it\u002FRectangle-2-1_5376abeb9\u002FRectangle-2-1_5376abeb9.jpg?_i=AA",{"_key":125,"_type":65,"format":66,"height":126,"public_id":127,"resource_type":68,"secure_url":128,"type":70,"url":128,"width":129},"mg142",995,"palazzinacreativa.it\u002FRectangle-3-1_5378e8b2d\u002FRectangle-3-1_5378e8b2d","https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1765380275\u002Fpalazzinacreativa.it\u002FRectangle-3-1_5378e8b2d\u002FRectangle-3-1_5378e8b2d.jpg?_i=AA",1492,{"_key":131,"_type":65,"format":66,"height":126,"public_id":132,"resource_type":68,"secure_url":133,"type":70,"url":133,"width":129},"mg143","palazzinacreativa.it\u002FRectangle-4-1_5380aa44a\u002FRectangle-4-1_5380aa44a","https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1765380267\u002Fpalazzinacreativa.it\u002FRectangle-4-1_5380aa44a\u002FRectangle-4-1_5380aa44a.jpg?_i=AA",{"_key":135,"_type":65,"format":66,"height":136,"public_id":137,"resource_type":68,"secure_url":138,"type":70,"url":138,"width":129},"mg144",2238,"palazzinacreativa.it\u002FRectangle-5-1_5382cc45b\u002FRectangle-5-1_5382cc45b","https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1765380252\u002Fpalazzinacreativa.it\u002FRectangle-5-1_5382cc45b\u002FRectangle-5-1_5382cc45b.jpg?_i=AA",{"_key":140,"_type":65,"format":66,"height":141,"public_id":142,"resource_type":68,"secure_url":143,"type":70,"url":143,"width":144},"mg145",989,"palazzinacreativa.it\u002FRectangle-6-1_53842d784\u002FRectangle-6-1_53842d784","https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1765380226\u002Fpalazzinacreativa.it\u002FRectangle-6-1_53842d784\u002FRectangle-6-1_53842d784.jpg?_i=AA",1483,{"_key":146,"_type":65,"format":66,"height":141,"public_id":147,"resource_type":68,"secure_url":148,"type":70,"url":148,"width":144},"mg146","palazzinacreativa.it\u002FRectangle-7-1_53867dfd9\u002FRectangle-7-1_53867dfd9","https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1765380209\u002Fpalazzinacreativa.it\u002FRectangle-7-1_53867dfd9\u002FRectangle-7-1_53867dfd9.jpg?_i=AA",{"_key":150,"_type":65,"format":66,"height":151,"public_id":152,"resource_type":68,"secure_url":153,"type":70,"url":153,"width":144},"mg147",2225,"palazzinacreativa.it\u002FRectangle-8-1_5388c01e4\u002FRectangle-8-1_5388c01e4","https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1765380196\u002Fpalazzinacreativa.it\u002FRectangle-8-1_5388c01e4\u002FRectangle-8-1_5388c01e4.jpg?_i=AA",{"_key":155,"_type":65,"format":66,"height":156,"public_id":157,"resource_type":68,"secure_url":158,"type":70,"url":158,"width":119},"mg148",2218,"palazzinacreativa.it\u002FRectangle-9_5390cc277\u002FRectangle-9_5390cc277","https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1765380166\u002Fpalazzinacreativa.it\u002FRectangle-9_5390cc277\u002FRectangle-9_5390cc277.jpg?_i=AA",{"metaDescription":7,"metaTitle":7,"noIndex":7,"ogImage":160},{"alt":7,"height":7,"url":7,"width":7},"family-wood-floors","Family Wood Floors - The New Language of Natural Wood","Family Wood Floors",{"_type":80,"url":165},"https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fvideo\u002Fupload\u002Fv1765379836\u002Fpalazzinacreativa.it\u002Fprogetti_family_floors_cover_video_low_536276bbe.mp4?_i=AA",2024,[168,190],{"_id":169,"categorie":170,"client":7,"coverImage":182,"excerpt":7,"featured":7,"interventi":183,"settori":7,"slug":184,"title":185,"video":186,"year":189},"progetto-6107",[171,172,175,176,179],{"slug":10,"title":11},{"slug":173,"title":174},"ux-ui","UX \u002F UI",{"slug":16,"title":17},{"slug":177,"title":178},"eventi-aziendali","Eventi Aziendali",{"slug":180,"title":181},"social-media-marketing","Social Media Marketing",{"alt":7,"height":7,"url":7,"width":7},"Content, Sito Web, Events, Social Media Marketing, ADV","chiggiato-spa","Chiggiato Spa",{"poster":187,"url":188},{"alt":7,"height":7,"url":7,"width":7},"https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fvideo\u002Fupload\u002Fv1785921253\u002Fpalazzinacreativa.it\u002Fprogetti_chiggiato_listing_video_6182ac3da.mp4?_i=AA",2025,{"_id":191,"categorie":192,"client":7,"coverImage":194,"excerpt":7,"featured":7,"interventi":198,"settori":7,"slug":199,"title":200,"video":201,"year":204},"progetto-1711",[193],{"slug":10,"title":11},{"alt":7,"height":195,"url":196,"width":197},1499,"https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1746373516\u002Fpalazzinacreativa.it\u002Fprogetti_lago_cover_foto-1_39773b1f0\u002Fprogetti_lago_cover_foto-1_39773b1f0.jpg?_i=AA",2000,"UX\u002FUI, Website, 3D Configurator and System Integration","sito-web-lago","LAGO",{"poster":202,"url":203},{"alt":7,"height":7,"url":7,"width":7},"https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fvideo\u002Fupload\u002Fv1746421267\u002Fpalazzinacreativa.it\u002Fprogetti_lago_cover_video.mp4?_i=AA",2023,1792492967224]