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",[47,49],{"_key":35,"_type":42,"value":48},"Volevamo dar vita a un vino che parlasse anche la lingua che usiamo ogni giorno, quella del digitale. Nomen omen: Footer, il fondo della pagina… e il fondo nella bottiglia!",{"_key":39,"_type":42,"value":50},"We wanted to create a wine that could also speak the language we use every day: digital. Nomen omen: Footer—the bottom of a webpage… and the sediment at the bottom of the bottle!","rgb(255,255,255)",{"_key":53,"_type":54,"image":55},"b1","sectionImage",{"_type":56,"alt":57,"asset":58},"cloudinaryImage",[],{"_type":59,"format":60,"height":23,"public_id":61,"resource_type":62,"secure_url":63,"type":64,"url":63,"width":65},"cloudinary.asset","jpg","palazzinacreativa.it\u002Fprogetti_footer_photo_full_1_5304d623b\u002Fprogetti_footer_photo_full_1_5304d623b","image","https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1765373066\u002Fpalazzinacreativa.it\u002Fprogetti_footer_photo_full_1_5304d623b\u002Fprogetti_footer_photo_full_1_5304d623b.jpg?_i=AA","upload",2052,{"_key":67,"_type":31,"text":68,"text2":73,"textColor":32},"b2",[69,71],{"_key":35,"_type":42,"value":70},"Dato che la sperimentazione non si può fermare, il progetto si è evoluto: il nome è rimasto, ma l’etichetta è stata totalmente ripensata. Stampata su carta patinata specifica per l’enologia, combina finiture belle da vedere e da toccare: “FOOTER” in lamina oro in basso (Footer nel footer, quasi letteralmente) e “col fondo” in verniciatura UV a rilievo. Sul lato sinistro compaiono anche piccole icone, quasi un menù di navigazione: sono gli elementi dell’identità di Palazzina Creativa. E poi, ovviamente, c’è lui: il pattern di pixel.\r\n",{"_key":39,"_type":42,"value":72},"Because experimentation can’t stand still, the project evolved: the name stayed, but the label was completely redesigned. Printed on a coated paper made specifically for the wine industry, it pairs finishes that are beautiful to look at and to touch: “FOOTER” in gold foil at the bottom (a footer in the footer—almost literally) and “col fondo” in raised UV varnish. On the left side, small icons appear, almost like a navigation menu: elements from Palazzina Creativa’s identity. And then, of course, there it is: the pixel pattern.",[74,76],{"_key":35,"_type":42,"value":75},"Qui l’etichetta non è solo grafica, è un sistema: un’unica grafica sorgente (un grande “tappeto” di pixel) e una stampa a dato variabile che genera un risultato diverso ogni volta. Come? Stampando con HP Indigo, sfruttando la logica del variabile da database e il plugin Mosaic, per impostare quale parte tenere fissa e quale trattare a dato variabile. È così che abbiamo ottenuto una parte alta piena e riconoscibile e una parte bassa che invece cambia, con i pixel che, mentre scendono, si posizionano sempre diversamente sul fondo… proprio come nelle bottiglie. \n\nPer questo ogni Footer è un’edizione unica: l’etichetta che non può mancare in ogni cantina che si rispetti.",{"_key":39,"_type":42,"value":77},"Here, the label isn’t just a graphic—it’s a system: one single source artwork (a large “carpet” of pixels) and variable data printing that generates a different result every time. How? 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