Family Wood Floors

We guided the launch of Family Wood Floors, a new brand developed by Florian to introduce a genuine wood flooring solution that combines natural beauty, durability, and accessibility, all driven by a focus on sustainability and innovation.

Starting with the visual identity, we designed the entire communication ecosystem: from the dedicated website and trade show booths to corporate presentation materials. Enhanced by custom photography, every element was crafted to build a coherent and instantly recognizable visual narrative.

Simultaneously, we supported the new brand with a dedicated performance marketing strategy.

A Google Ads Search campaign and a Meta campaign utilizing Instant Forms drove qualified lead generation, leveraging the catalog as a lead magnet. These activities targeted a dual audience—professionals and consumers—with tailored messaging designed to highlight the authenticity and versatility of the product. A comprehensive project to support Family’s successful market debut.