Fornace S.Anselmo

Your style, one brick at a time

Website, Social Media Marketing, Digital Strategy, Performance Marketing, Email Marketing, Content Production

To revise the brand's communication, in order to tell its story to architects and designers using the know-how of over one hundred years of business.

Fornace Sant’Anselmo is the reference company for terracotta products and designer bricks. Our intervention supported the company in a process of reorganisation of brand communication through the main digital channels – in particular the website and social platforms – mainly targeting technicians and architects on the international scene.

Website

Digital marketing and performance strategy for precise lead generation

We flanked the branding project with a timely international SEO and performance marketing strategy, aimed at generating qualified leads on specific areas globally. In 2 years, traffic to the website increased by over 180%, tripling conversion and organising specific internal lead management paths.

To this we integrated a content strategy on the email marketing side, with specific targeted lists, where we achieved open rates of over 55%.

Social Media Strategy

Mockup Iphone X bianco

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