Henderson Baracco

Italian artisan’s shoes


Brand Identity Web Site Ecommerce

A perfect balance between history and innovation is reflected on the hand-made quality and selection of materials carried out by Henderson Baracco. The long-established company from Padova, Italy, has been crafting artisanal, high-quality footwear for generations with an outlook always facing the future. To reinforce the online presence of the business, we started from the top: with co-design sessions aiming to make the brand stand out. How? With new style guidelines and a new, custom website.


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Tailor-made design

The new website for Henderson Baracco was designed to accurately reflect the character of the brand: one that is closely attached to its sartorial traditions while pointing to research and innovation. An elegant and linear website to showcase Henderson Baracco products and a storytelling focusing on the brand’s values and heritage. The online shop - developed in Headless mode - lets the front end run free, without interfering with the data management of the most common eCommerce CMSs.