Immanence
Ethical technology
Works
Immanence is an ethical, legal, and strategic consulting benefit company established with the purpose of helping companies to create responsible, transparent, and inclusive AI and algorithms, while complying with national and European regulations. We chose to support this startup as part of our benefit activities: for Diletta Huyskes and Luna Bianchi - founders of Immanence - we created the logo and corporate identity.
Logo
See moreThe human face of digital
The logo was the starting point: we chose a sans serif font, no frills, simple and impactful to convey the idea of a business that operates with (and for) transparency, without superstructure. Among the sans serifs, however, we went for a font with some soft, rounded lines, to evoke the human side as well and inspire a sense of confidence. The intersection of the two M represents the coming together of both two worlds: technology and ethics.
