Infiniti Design
Social Media Marketing, Performance Marketing, Content Production
Infiniti Design is an Italian brand that has made design a form of expression and sharing.
Our intervention accompanied the company on a path of digital enhancement, with a targeted focus on social media and content strategy, to amplify its positioning and activate new connections with designers, retailers and design enthusiasts: a tailor-made strategy for a global community.
Social Media Strategy
Every piece of content was designed to combine visual elegance and accessibility, while respecting the brand’s tone of voice. We developed recognizable visual formats that could interact with the artistic direction and enhance the quality of the materials and lines. Video, in particular, has become a central tool: product focus, emotional snippets, and vertical content, such as interviews with designers, are essential elements among the publications. Furthermore, sharing projects realized with Infiniti products – from international hotels to coworking spaces – has strengthened the brand’s collective identity and created new storytelling opportunities.