Margraf
An efficient and creative product search system is the jewel in the crown of a simple and easy-to-use interface, not only for designers, but also for stonemasons and private individuals.
The company storytelling has been rearranged and simplified to bring to the surface the soul of a brand that has a long history and solid craftsmanship, but at the same time manages to stay one step ahead in terms of technological innovation, style and sustainability: a company that treats marble as a living, changing material.
Website
In order to present everything at its best, we have pushed the photographic angle, emphasising the presence of images – carefully selected to make an effective contribution to the narrative of architectural projects, collaborations, collections and the product and its processes.
The work for Margraf also extends to the active management of performance marketing campaigns. We have responded to specific objectives with two types of equally targeted campaigns: a precise use of keywords has enabled us to structure a Google Search campaign, to which is associated a Display campaign that contributes traffic to the site. The results are monitored weekly and, on the basis of the recorded performance, the campaigns are modified for an always optimised use of the available budget.