A family story of sweetness
The signature of a sweet family story. Since 1911, Pasticceria Marisa has grown to become a point of reference in the panorama of national pastry thanks to obtaining the prestigious Gambero Rosso awards and winning the bronze medal at the Pastry World Cup in Lyon in 2013. A project that has seen us involved in the creation of the new identity, a new website, and in the management of brand communication through each single touchpoint.
We wanted the Pasticceria Marisa website to go beyond the concept of a showcase, to transform itself into a digital space for sharing. The user can not only experience the purchase of products through the online shop, but can also participate in live events and virtual tours that lead him inside the laboratory, to experience and breathe the warm and familiar atmosphere that distinguishes the brand.
The social ecosystem of Pasticceria Marisa is made up of profiles dedicated to the pastry and ice cream business and to the figure of the master pastry chef Lucca Cantarin. The social strategy that we have studied aims to make all the profiles dialogue, making them the protagonists of a single story, told through photographic visuals, concept videos and a copywriting activity calibrated to involve the warm community that revolves around the world of Pasticceria Marisa.