Utilissimi

Spectacles for the whole family

Adv campaign, Photo shooting, Video production

A communication campaign to highlight the brand's spirit and shift the communication from the target audience of pharmacists to the end-user: families.

Utilissimi is the best-selling brand of reading glasses in pharmacies: they are practical, durable and affordable, and have also been available online for a few years. For them, we devised a concept to help them position themselves as a brand dedicated to the whole family and created an institutional campaign-photos and video-to communicate the product and a clear, defined identity.

A concept that looks at inclusiveness

The concept of the campaign interprets the spirit of Utilissimi, which promises to make sight an accessible right, within everyone’s reach, because every life deserves to be in focus. Hence the claim ‘Life is worth seeing, every day’: a colourful and joyful declaration of intent, interpreted by typography and a colour palette conveying energy and vitality.

Photo and video production. Focus on: the family

To strengthen Utilissimi's image as a brand close to the whole family, we carried out a product photoshoot set in different environments and worn by people of all ages: from the grandfather to the child. Inspired by the campaign concept, we also produced a video to support in-store and institutional communication: the video, which portrays the day of the various members of a family, shows how Utilissimi glasses improve everyday experiences, making them special. A life worth seeing, indeed.

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