Utilissimi
Utilissimi is the best-selling brand of reading glasses sold in pharmacies: they are practical, durable and affordable, and have also been available online for a few years. For them, we devised a concept to help them position themselves as a brand dedicated to the whole family and created an institutional campaign-photos and video-to communicate the product and a clear, defined identity.
A concept that looks at inclusiveness
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The concept of the campaign interprets the spirit of Utilissimi, which promises to make sight an accessible right, within everyone’s reach, because every life deserves to be in focus. Hence the claim ‘Life is worth seeing, every day’: a colourful and joyful declaration of intent, interpreted by typography and a colour palette conveying energy and vitality.
Photo and video production. Focus on: the family
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To reinforce the image of Utilissimi as a brand close to the whole family, we created a product photo shoot set and worn by people of all ages: from grandfather to child. Inspired by the campaign concept, we also made a video to support in-store and institutional communication: the video, which depicts the day of the various members of a family, shows how Utilissimi glasses enhance everyday experiences by making them special. A life to be seen, in fact.