Utilissimi
Glasses for the Whole Family
Works
Utilissimi is the top-selling reading glasses brand in pharmacies: practical, durable, and affordable glasses, now also available online. We developed a concept that identifies Utilissimi as a brand for the entire family and created an institutional campaign, including photo and video production, to clearly and effectively communicate the product and its identity.
Video
A Concept Centered on Inclusivity
The concept of the new campaign reflects the spirit of a brand committed to making clear vision an accessible right for everyone, because every life deserves to be seen clearly. This idea inspired the claim: "Life is meant to be seen, every day." A colorful and joyful statement of intent, brought to life through typography and a color palette that conveys energy and vitality.
Shooting
Photo and Video Production: Focus on Family
To strengthen Utilissimi’s image as a brand close to all families, we conducted a product photo shoot featuring people of all ages, from grandparents to children. Inspired by the campaign’s concept, we also created a video to support in-store and institutional communication. The video portrays a day in the life of various family members, showcasing how Utilissimi glasses enhance everyday experiences, making them truly special. A life meant to be seen, indeed.
